The MBET Experience

Time for another Capstone update. After losing our lead in market share and profits last week, we needed to come back strong in Year 4. The results are in, and we had an awesome year. Our sales were up from $168 million in 2010 to over $230 million in 2011, while profits jumped from $4.1 million to $14.6 million – don’t I wish this were real life? These were the highest figures in the “industry”, and I am proud to say that Team Chester (that’s us) is also back in the lead in overall market share, capturing over 30% (our closest competitor is at 24%).

I don’t want to give away too much of our strategy, as there are still a few rounds to go and I’m sure the competition is looking for some “inside information”, but I think we are well positioned heading into the next few rounds.

So far, the game has been a lot of fun. One of the most interesting aspects has been trying to guess competitors next moves. They definitely have thrown us a few curveballs. We spent a lot of time this week playing out scenarios – what if Team A launches a new product in the High-Performance market? What if it comes out in the Size segment? How will that affect us? The game has certainly made me more aware of the need to analyze what your competitors are doing and how their actions may change our strategy. So far we seem to be handling things pretty well!!