The MBET Experience

The University of Waterloo – Master of Business, Entrepreneurship and Technology Program

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The Two Most Important Things in Starting a Business

November 23rd, 2006 · No Comments

According to this afternoon’s speaker, the two most important things to define when starting your business are:

1) The Customer
2) Your Value Proposition

While this may seem simple, not having a clear definition of these two things is one of the biggest causes of failure for a startup business! Know your customer, and what it is that compels them to buy your product!

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