The MBET Experience

The University of Waterloo – Master of Business, Entrepreneurship and Technology Program

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It’s All About Story Telling

November 23rd, 2006 · 1 Comment

Wow, I am on a roll posting today. Something I heard in a presentation skills class that I took a while back was that the best presenters are the ones who tell the best stories.

That theme came up again today. Our speaker talked about entrepreneurs and story telling. You need to have a compelling story to sell customers, investors, and even yourself on your business. The business plan is a story! Just like when presenting, to be successful in business, you’ve got to be a great storyteller!

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1 response so far ↓

  • 1 Polish Hammer // Nov 24, 2006 at 3:43 pm

    I suppose my famous bamberg stories and race reports will help me become a better entrepreneur?? Eh!!!!!