The MBET Experience

The University of Waterloo – Master of Business, Entrepreneurship and Technology Program

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The Role of a CEO

July 23rd, 2007 · No Comments

To follow up on my last post, one of the other interesting things we talked about in our strategy class was the key roles played by a CEO. These can be summarized as follows:

  1. Setting Direction: Creating the Vision, Mission and Values for the organization.
  2. Creating Strategy: Determining how to accomplish the goals set out above.
  3. Implementing Change: Making it all happen. Execution can be the hardest part!
  4. Assessing Performance: Track performance, both today and tomorrow.

It is interesting to note a couple differing views of the role of a CEO. Back in October, I wrote about the CEO as Chief Everything Officer. In a startup company, the role CEO really does have to be good at everything. However, in my opinion, as the organization grows, the CEO role evolves to the point where instead of being focused on everything, the CEO focuses on the big picture, and how to build the organization to accomplish it.

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